Bless you, Amazon.com!

Last Xmas I bought a huge cool Transformers Bumble Bee figure for my nephew... I literally spent at least 20 minutes trying to extract the thing from the package with a pair of needle nose pliers and a razor knife. The poor kids rushing back up to me every 72 seconds to ask if I was done yet.

Amazon is introducing "Frustration Free" packaging! Same products, different packaging. It's generic packaging and comes without all the plastic straps and metal twist ties and bulletproof plastic crap.

An example (click to zoom)....

It even costs a few bucks less... but it's the hassle free opening on Xmas that drew me in. Hell, I'd pay a couple MORE bucks for that. They only have a limited number of items set up like this but lets hope the program expands.